"As a pebble thrown into a lake creates ripples, so AFP touches lives and affects philanthropy in countless, unknown ways."
- William Simms , AFP Co-founder

Being a fundraiser means more than just raising funds.

And it starts with you. Fundraisers are the connection between donors and causes, the catalyst that makes philanthropy happen.
That’s why in 2015 AFP’s International Fundraising Conference is changing to focus on one thing—you.

What impact will you have on Fundraising in 2015? Get the skills to make it happen—and make a splash in Baltimore, at the world’s largest gathering of professionals dedicated to building the charitable sector – "The International Fundraising Conference"

General Session Speakers

Seth Godin

Author, Founder of Squidoo.com
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Actress, Comedienne, Activist
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Novelist, Memorialist, Activist
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Schedule at a Glance

Below are just some of the exciting sessions planned for the 2015 International Fundraising Conference. See the full listing of sessions set for Baltimore!

Friday, March 27, 2015

8:00 a.m.-5:30 p.m.
AFP Pre-Conference Enrichment Workshops (fee extra)

Saturday, March 28, 2015

8:00 a.m.-5:30 p.m.
AFP Pre-Conference Enrichment Workshops (fee extra)

Sunday, March 29, 2015

8:00-9:00 a.m.
First Timers Orientation
8:45-9:45 a.m.
Affinity Networking
10:00-11:15 a.m.
Educational Sessions
11:30 a.m.-1:30 p.m.
Opening of Marketplace and Lunch
(Note: Lite fare starts at 12:30 p.m.)
1:00-2:45 p.m.
Educational Sessions
3:00-3:45 p.m.
Educational Sessions
4:00-5:30 p.m.
Opening General Session with Whoopi Goldberg
6:00-8:00 p.m.
7:00-9:00 p.m.
"Charms of the City!" Chapter Event (Baltimore)

Monday, March 30, 2015

8:30-9:45 a.m.
Educational Sessions
10:00-11:15 a.m.
Educational Sessions
11:15 a.m.-1:15 p.m.
Marketplace and Lunch
(Note: Lite fare starts at 12:00 p.m.)
1:15 p.m.-2:45 p.m.
General Session with Seth Godin
3:00-4:15 p.m.
Educational Sessions
4:30-5:45 p.m.
Educational Sessions
9:00-11:00 p.m.
Baltimore Nights: AFP’s After Dark Party

Tuesday, March 31, 2015

8:00-9:00 a.m.
Marketplace and Coffee Networking
9:00-10:30 a.m.
General Session with Isabel Allende
11:00-12:00 p.m.
Educational Sessions
12:00-1:45 p.m.
Marketplace and Lunch
(Note: Lite fare starts at 12:30 p.m.)
2:00-3:00 p.m.
Educational Sessions
3:15-4:15 p.m.
Educational Sessions

*Schedule subject to change, additional exciting programs, meetings and sessions may be added. Please check back for updates!

Education Sessions

Below are just some of the exciting sessions planned for the 2015 International Fundraising Conference.
Click here to see the full listing of education sessions set for Baltimore!

In this session we will review 20 years of research on donor retention and loyalty. We'll talk about why loyalty is one of the most critical issues our sector faces today and explore some of the latest data on our performance as a sector. We'll then look at what drives loyalty, drawing on lessons from both the commercial and the voluntary sectors, including work on the big three drivers of loyalty, namely satisfaction, commitment and trust. This session will also explore new work on loyalty that looks at the role of donor identity and the extent to which donors identify themselves in part through their support of a nonprofit. We will look at how the concept of identity interacts with the other three big drivers of loyalty and which of all these factors offers the greatest potential to the sector to bolster giving and grow long term support.
Do you ever feel insecure about raising major gifts? Do you have bad work habits? Do you want to build your confidence and feel inspired? If so, you will not want to miss Amy Eisenstein, ACFRE, as she shares stories and insight on working with major gift donors, as well as staying motivated as you work toward changing the world through philanthropy.
Emergencies and crises. And just regular evolution. So much is changing – and more will in the future. Leaders need to get better at foreseeing all this and adapting fast when they don’t foresee it. Leaders must distinguish between the really serious and the serious only. Join this session to talk about concern and alarm, anticipating unintended consequences, preparing for the inconceivable to become inevitable, and so much more. Yes, all this can help you plan for fundraising. But mostly, this session is about the job of leaders, and the process of creating a truly adaptive organization that’s prepared for any future.
Peer fundraising has emerged as a relevant, useful tool for gaining support, especially with a Millennial audience. Derrick Feldmann will discuss campaign approaches, themes, concepts, and communication programs that will inspire a Millennial to engage their peers in support of a cause. He will also discuss successful peer fundraising movements and what makes them work - reviewing statistics and other benchmarks to meet in order to increase Millennial donors.
What if Walt Disney were the CEO of your nonprofit? How would it look? What would you do differently? How much more money would you raise? This session looks at the successes of Walt Disney and how we can apply his philosophy, his creativity and his approach to personal relations to our fundraising. While Walt can't be our CEO, we can learn from him and build better donor relations, donor engagement and as a bonus: be happier fundraisers. We'll also look at some contemporary examples of companies that are doing it "rightly," and we'll have some fun as we learn ways of being more like Walt. Come to this session for a lively time and leave with practical examples you can use right away.
One of the top experts in the field on case for support tells you how to develop a marketing/communication plan for your organization. This session goes into the background of marketing plans as well as the elements you need for not just a good, but a great marketing plan that takes into account your donors, forecasting for growth and tracking your success!
Converting Annual donors from single gifts to monthly gifts increases their value by at least 1000%. In this workshop, monthly giving experts Harvey McKinnon and Rosemary Oliver will show you how to find, convert and retain monthly donors - so that you increase your organizations stability and grow your income.
Daniel Kahneman won the Nobel Prize for Economics for his book 'Thinking Fast and Slow'. His book explains how we often make irrational decisions but want to justify them to ourselves as rational. This session takes Kahneman's work and combines it with the practical Marketing [MKT] (Marketing & Communications) thinking from 'Nudge' and 'Predictably Irrational' to show how we can influence donors in ways they are not consciously aware of. We'll explore commercial and NfP examples of this approach in progress and consider the ethical challenges this technology creates.
Is your Annual Giving program feeling a little lackluster? Think of this session as a shot of vitamin B-12. You’ll go back to the office with 5 easy ways to increase your annual giving revenue, boost your donor retention numbers and supercharge your donor relationships.
Have you ever heard the phrase, "What gets measured gets movement"? In fundraising, the things that get measured are the areas to which we give attention and focus. In this interactive presentation entitled, "Making Sense of Metrics," Chris Looney from CCS provides an introduction to using metrics and offers best practices and advice about what to measure, how to measure it, and why. This program is designed for any fundraiser or any shop, regardless of size, and will include significant time for questions and dialogue."
While there are many great resources on the solicitation or ask, the knowledge base of the discovery call – the very beginnings of the major gift relationship – are quite limited. John Greenhoe, author of the best-selling book “Opening the Door to Major Gifts” will delve into this all important topic in a fast-paced interactive session. Using John's proven methods, participants will learn basic but effective methods for qualifying prospects for the purpose of major gift cultivation, solicitation and stewardship. Greenhoe, who has trained thousands in the art of the discovery call, will add to the body of knowledge in his book by relating new best practices in donor qualification from rising professionals. Don't miss this opportunity to kick start your major gifts program by learning tested discovery call methods that are sure to initiate lasting relationships with your top-level prospects.
Do financial statements and budgets scare you? Does the relationship between an income statement and a balance sheet elude you? Do you wonder where overhead comes from? How is it that you can deposit a grant check in the bank but not report the revenue at the same time? Have you been too afraid to speak up and ask your accounting department or boss? You’re not alone, and you don’t have to be afraid any more. Learn what those confusing concepts like depreciation, deferred revenue, and accrued expenses really mean. Be in a better position to understand the true financial health of your nonprofit organization and why your development reports don’t always match up with those from your accounting department. Learn how to develop your own budgets for grants and events.
Come and learn what truly motivates donors to action and how to tap in to those motivations. Learn and develop key strategies that will impact and possibly revolutionize your direct response, major gift, solicitations and quite possibly every aspect of your development program.
You finally got your organization to start using social media on a regular basis. However, this openness of sharing online may have given you too much information and now puts you and your nonprofit in an ethical conundrum. What do you do? Through this interactive session, learn how simple tools like the AFP Code of Ethics and simple social media guidelines can help you steer clear of ethical situations on social media before they happen.
If you've ever wondered how a session on laws, rules, regulations, and court cases - especially one that even includes an array of alphabet-dependent references (like ATRA, ACA, CRT, CLT, NII), percentages and statistical data - can be a session you don’t want to miss at a fundraising conference, then this is the session you don’t want to miss. In our donors’ world, changes in the law often impact their financial capacity to support our causes and organizations. Sometimes changes are to our advantage; sometimes they aren’t. In this presentation designed specifically for CEOs, CDOs, senior fundraising executives and experienced professionals, long-time lawyer and fundraiser Ted Sudol draws on four decades of experience with the law of philanthropy to share his insights and tips to turn recent changes and developments into fundraising opportunities and advantages. You’ll leave with new ideas and creative fundraising strategies.

Come to Baltimore and explore world-famous museums, cruise Chesapeake Bay, shop and dine in style, and of course attend the AFP International Fundraising Conference! Below are the locations of the hotels and other conference-related venues of note in Charm City!

* Please note: To reserve a room in the AFP block of rooms at the noted special rates, please visit the conference registration site: http://register.afpfc.com. The hotels will not take individual reservations via phone or email for the AFP block of rooms.


Why Exhibit at The Fundraising Conference?

Build your future as a resource partner with the most visible, prestigious nonprofits! The International Fundraising Conference attracts approximately 4,000 of the profession's decision makers each year.

Supporting AFP gives your organization effective marketing power and valuable exposure. Fundraisers worldwide will recognize your organization, including thousands of development professionals outside the AFP membership. Together, we can support organizations making a difference in our world.


AFP would like to acknowledge the following Sponsors for the 2015 International Fundraising Conference:

Presenting Sponsor:

Blackbaud logo

Exclusive Media Sponsor:

Chronicle of Philanthropy logo

Supporting Sponsors:

Relationship Science
Abila logo
Salsa Logo
Wiland logo

Interested in becoming a Sponsor? Contact the YGS Group:

Marshall Boomer/ Eastern U.S./ 717.430.2223 - marshall.boomer@theYGSgroup.com

Natalie DeSoto/ Western U.S. and Canada/ 717-580-8184 - natalie.desoto@theYGSgroup.com